Twitter allows users to publish tweets at any time of the day. However, there are times when sending a tweet may not give you the expected performance in terms of engagements and views. It is essential to know when you can get the most from your tweets. Knowing when to tweet will help you reach more audience when you need to get important messages across on Twitter. The chances are higher that you can reach tweet goals when more people engage your posts – read more to increase your Twitter likes.
Some people believe there is no ‘best time’ to post on Twitter, but research suggests otherwise. It has been established that Twitter users tend to access their accounts more at certain times than at other times. This fact is backed by research from Hublot and Buffer.
Key takeaways from Twitter best time research
After a detailed study of more than 5 million Twitter accounts, the main findings on the timing of tweets and engagement are as follows:
- Based on research, tweets tend to get more than average clicks in the morning.
- If you need maximum favorites and retweets, evenings or late nights are the best periods to tweet.
- Sometimes, the active periods of Twitter users do not translate to increased engagement for your tweets.
- The best time to tweet varies with time zones. Hence, you will have to find the best time for your audience by trial and error.
The most popular time to tweet
- Most tweets are sent between 11:00 am and 1:00 pm daily. However, noon to 1:00 pm seems to be the prime time for tweets.
- 3:00 am to 4:00 am are the times least tweets are posted on Twitter.
The above findings make sense when considering that most Twitter users who are students and young professionals tend to be more engaged in the morning’s early hours. Breaks are almost universal in timing. Between noon and 1:00 pm, many Twitter users will have more time to talk about events of the day than when the day has just begun. Working professionals have also been known to ease pressure from work using their favorite social media platforms.
Figuring out the most popular time for tweets poses a problem for users who need increased engagement. The main issue is that many tweets are flooding the Twitter timeline from noon till 1:00 pm. Hence, tweeting at that time puts your tweets in fierce contention for users’ attention, where your chances of winning are relatively slimmer.
Different types of engagement require different times
You may prefer more retweets for your posts than likes. When are you more likely to get this? Check our findings below.
- If you want to send more people to your website, Twitter’s best click-through rate (CTR) occurs between 1:00 pm and 3:00 pm on Mondays and Thursdays.
- You get more engagement for your tweets between 3am to 4am daily. Engagement reduces to a minimum during work hours between 9:00 am to 5:00 pm
- Get more favorites and retweets during evenings and late at night
- Since time zones vary, you need to experiment with some tweets to determine your audience’s peak time.
When you know your tweets’ peak time, you can engage your audience more and reach your tweet goals faster. Read more to get more likes for your tweets.